April 7, 3:00 PM ET
All Aboard the Technology Train!
The metaphor of a speeding train is appropriate to describe technology in the contemporary professional landscape. Every day, literally thousands of new websites are developed using technology that is developing at nearly the same pace. With increasing frequency, these tools are made available in convenient and affordable formats for us to use in our various areas of practice.
Many practitioners in our field do not truly understand the relationship between marketing, sales, and content/client management. Many of us are attracted to our field because we value peace, mindfulness, and the amelioration of relationships. For many of us, these values seem to collide with the processes of sales and marketing. Some even view the activities of sales and marketing as ethical breaches for conflict resolution professionals. In general, too few mediators are successful business owners because they lack the understanding and/or tools necessary to bring in the clients. Indeed, of the thousands of new mediators who complete training every year, only a small percentage succeed in creating regular work beyond limited volunteer programs.
Whether you are a new mediator or a seasoned practitioner, come to learn about the tools that will help you meet the needs of a changing marketplace. After all, these are the tools that you clients are using. Do you want them to leave the station on a different train.
Russell Gerrard
Russell Gerrard is the immediate Past Chair of the ACR Family Section. He co-chaired the successful Family Section Conference in Park City, UT last summer. He is a Utah native and resident with his wife and two young children.
After pre-mature mid-life crisis, Russell branched off from a career in sales within the Hospitality (Hotel) industry to develop the areas of his Performer-type (enneagram) personality that needed development to become the type of husband and father that he wanted to be. He found the conflict resolution field while completing undergraduate degrees in Communication and Political Science at the University of Utah, from which he later graduated Suma Cum Laude. He obtained a Master of Arts degree in Conflict Analysis and Resolution from Nova Southeastern University by way of Antioch College. He currently works in sales for an HR consulting firm in Salt Lake City, UT and has built a successful private mediation practice (www.gerrardmediation.com) and a company that develops and supports web-based tools for mediators to use in managing the uncomfortable processes of marketing and sales (www.crtechinc.com). He developed and maintains the interactive website for the ACR Family Section.
Russell has over 13 years of professional sales experience and has been a family mediator for eight years.
Note: We are using a new teleconference provider. To participate in this and future teleseminars, call (218) 862-1000; when prompted, enter the pin number 204256#
Participants that are ACR members are welcome to log on to the Family Section web site. Please note this is separate from your ACR web site log on name and password. Consult the Family Section web site for instructions.
Recordings of the teleseminars are available. Please consult the Family Section web site for more information.
Participating in Family Section teleseminars will provide continuing education credit for Advanced Practitioners. Simply record your participation on your ACR Continuing Education reports.